The Membership Podcast with Claire Mitchell
You're good at what you do. You've built a business. But every month you start from zero - hunting for the next client, the next sale, the next bit of income to keep things going.
It doesn't have to be that way.
The Membership Podcast is for women who run small service, knowledge, creative or coaching businesses and want to build recurring income through a membership - without burning out, overcomplicating it, or needing a huge audience to start.
Claire Mitchell has been building memberships since 2013 and has generated over £2 million in recurring income. Each episode covers the practical stuff - pricing, tech, getting members, keeping them, launching without the drama - in a way that fits around real life.
New episodes every week. Start with episode 1.
The Membership Podcast with Claire Mitchell
Lhamo Lotscher - Her Wisdom Circle
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This week on The Membership Podcast, Claire chats with Lhamo Lotscher about building a membership around deep transformational work, shadow work, ancestral healing and feminine wisdom.
Lhamo has spent more than a decade developing and teaching her original body of work, MotherQuest, helping women heal family patterns, deepen self-awareness and navigate life's transitions with greater authenticity and freedom. Through Her Wisdom Circle, she has created an online home for these teachings and the community that surrounds them.
In this episode, we discuss:
- The origins of MotherQuest and how it emerged through a series of powerful visions
- Healing mother-daughter relationships and family patterns
- What feminine shadow work really is and why it matters
- Building an online business while raising children
- The evolution from simple email courses to a thriving membership platform
- Why Lhamo moved everything into one community space
- The benefits of ongoing memberships versus one-time courses
- Creating a business that supports both freedom and family life
- Developing original intellectual property and transformational teachings
- The importance of trusting yourself and your work
- Why spiritual work deserves to be properly valued and paid for
- The future of training facilitators and teachers in her methodologies
What Is Her Wisdom Circle?
Her Wisdom Circle is an online community and learning space that brings together Lhamo's various teachings and transformational programmes.
Inside members can access work focused on:
- MotherQuest
- Feminine shadow work
- The Empowered Shadows programme
- Mother-daughter healing
- Ancestral healing and "Ancestracy"
- Embodied spirituality
- Women's circles and personal growth
- Live teachings and ongoing community support
The membership is designed to provide a safe, nurturing space for women exploring deeper personal transformation while remaining connected to like-minded people.
Key Takeaways
- Memberships can become a home for your life's work.
- You don't need to fit a traditional business model to build a successful membership.
- Creating original intellectual property takes time, patience and trust.
- Memberships allow your work to evolve alongside your members.
- Freedom is often just as valuable as income.
- Communities built around shared values can create powerful transformations.
- Women no longer need permission to create businesses around their wisdom and expertise.
About Lhamo
Lhamo Lotscher is a body-based psychotherapist, holistic counsellor, family constellations practitioner and creator of MotherQuest.
For more than a decade she has guided women through transformational work focused on shadow integration, healing family patterns, reclaiming feminine wisdom and creating lives that feel deeply aligned and authentic.
The Little Book of Shadows
One of Lhamo's most popular bodies of work is based on her book, The Little Book of Shadows, which explores 52 common shadow behaviours and offers practical ways to recognise and transform them.
The book has become a gateway into her wider work, with many readers going on to join her membership and deeper programmes.
Member Success Stories
One of Lhamo's proudest moments came when a group of women who had worked with her more than a decade earlier returned to continue their journey through her advanced MotherQuest teachings.
Many members describe Her Wisdom Circle as a place where they reconnect with themselves, deepen their self-understanding, and find the support they need to navigate major life transitions with greater confidence and clarity.
What You'll Learn
By listening to this episode you'll discover:
- How to build a membership around transformational work
- Why memberships can be the perfect home for evolving intellectual property
- The benefits of gathering all your courses and resources in one place
- Ways to create community around personal growth and healing
- How Lhamo has balanced motherhood, business and spiritual practice
- Why trusting yourself is often the most important step in building a membership
Memorable Quote
"Trust yourself. Trust your freedom."
Links Mentioned
Connect with Claire
For more membership and recurring income strategies, visit:
If you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who has a body of work, methodology or expertise they would love to turn into a membership. Lhamo's story shows how a membership can become a living home for your life's work while creating both freedom and recurring income.
What do you like to introduce yourself and tell us what your business does?
Speaker 1It's a great question. Well, I'm Lhamo in my work, Lhamo Lotscher, and my business for the last well since I've known you, so maybe 13 years, has been a platform that I've shared my spiritual journeying, really. And I and that journeying has has been centered on exploring our motherland, so healing our mother-daughter relationships, shadow work, so feminine embodied shadow work, and the whole work, all the thing that started all of this is a body of work that I've been birthing for the last 13 years called MotherQuest, which um arrived in a year of visions back in 2012. And I've been teaching and learning and embodying that work since then. So the platform has been my way of doing two things. One, stay at home with my kids while I raised them and walked a spirit a spiritual path of motherhood, trying to work out what that was. And it afforded me to be able to do my creative life and earn money while I was doing it. So that's what my business has been up until now. And now I'm going through a big change around. So I actually don't know how to answer your question as well as I know I should know by now, but I'm going through a big change because I'm not learning it anymore. I'm ready to teach it. So I'm changing shape. But at the moment, up until now, I've had, I think, b around nine different memberships and different courses that I've I've run as memberships. And um and my work has been serving women in midlife and then eventually become their partners as well. Men in midlife, wanting to walk a deeply rich, authentic and autonomous journey as parents and and people contributing to their world. So my spirituality is about real life of supporting them to live meaningfully and rich while they're doing it. So that's what it is. And how that's and at the moment it's called her wisdom circle. So her wisdom circle.
SpeakerAnd so whereabouts are you based, Lhamo?
Speaker 1I'm now in the Gold Coast of Queensland in Australia.
SpeakerSo But you're working with women from all over the world, I'm guessing?
Speaker 1Um, yes, online I am, yeah. So my community I've I've I've done but that's the interesting thing about having a membership community, is through your encouragement, I wouldn't have done it if I hadn't found you. Back in what, 2013? I've grown my work online while I've been predominantly uh supporting women in my local community. And now now I'm ready to to expand my online work so it's more international because my work is kind of niche and I feel that the people that are looking for me are around the world. They're all over the place. So and online work gives us that incredible opportunity to reach the people who are looking specifically for something that I could offer. So it does.
SpeakerWe're so fortunate to have the internet, you know, it's really helping us expand our reach, isn't it?
Speaker 1Yeah. Well, I d I didn't actually find anybody back then who was do offering what you were offering. There were women in America. There were women. You were like this rare little jewel in the UK, but not very many people in Australia, or if they were, they were following American models, and I didn't really relate to that. So yeah, you've modelled to me uh this inspiration that it's actually possible.
SpeakerSo Well, I'm glad you found me because we've known each other a long time now. Thank you. Hello. So why did you start her wisdom circle, your membership?
Speaker 1Well, this iteration, because I wanted to have a platform that could hold all of my different courses. My business that I've ran for run for the last ten years called Ministry of She, I set up to hold my counselling practice. So I'm a body-based psychotherapist and holistic counsellor and family constellations practitioner. So that's my official training. And it and I this is I'm grown with technology over the last 10 years. Once upon a time, there was just you had a website and you had email memberships. And and that's how I I put things together, put courses onto PDFs and sent them out there. And then as the technology grew, I opened uh, I think I'm going further down uh in these questions, but um I opened a membership, uh, a member press membership because the technology would become available. And then I had a series of different like memberships for each course that I ran periodically and then would invite people back in. And I used to work with the model that which was everybody's suggested, that you buy the course and then you've got it for a lifetime. And I realized that that actually doesn't work for me and how I work because I'm constantly evolving. If somebody bought something, then they get that version of me, not the wisdom that I'm continually growing. So in the last two years, I've I think it was no actually be four years, I've systematically shut down my membership press websites and rolled everything into the platform called Circle. And it's beautiful, it's lovely, and I've just pulled everything in there. So all of the different courses that make me come alive, the different ways that I serve my community, the different things that I've wanted to offer my community, the things that they've asked for, and now I've got it all in one place. So uh so this version of her her wisdom circle is a platform that can actually hold all of the bodies of work that I've been creating over the last 15, 20 years, really.
SpeakerSo that's a really interesting perspective, actually. The fact that, you know, when somebody buys a course, then that's it, that's the version that they get. But what you're doing is making it very present and current so that your membership messages stay with you as you evolve.
Speaker 1Yeah. Oh having a membership and actually realizing that this has been like a for want of better language, it's been like an online temple. Not that I'm belonging to a cult or or or asking people to to sign up for my version of anything. If anything, it's my just my offering. But that's what what having memberships has has actually enabled me to be, is to be able to offer something that people, uh particularly the women in who have found me, have been looking for, but have uh can come in and rest in and circle like I I imagine other platforms do now. It's like having an app on my phone, it's an app on your phone. So all of my meditations, all of my my videos, or my library of content, can they've got now to touch a tick of a button if they choose to join it. And and that's a lovely thing to have. And then if they want to have me live and me giving them one-on-one work or or catching up with what I'm up to, then they can come back and experience those teachings and I get paid for it. So it means that I I'm not a broke spiritual woman.
unknownYeah.
SpeakerYeah. And there are lots of girls out there, sadly, but you are using your gift to help others and that deserves reward. You know, that deserves payment. I do think that's something that lots of spiritual women wrangle with, actually, the fact that they have this gift. So it's lovely to see you making the most of it.
Speaker 1What can say, I I just need to say something with that, then you know, this is my particularly the teachings that I teach in Mother Quest, this is the body of work that I was just thinking, getting ready. I've done over 15,000 hours for. That's like mastery level. And um it's just another area that women get to stand up and empower themselves to say this is a deep sacred value. And it and my if I don't have a price to it, if I don't structure myself and run that as a business, then I I either need my husband to pay for me, I think he taught me that. It's like who's it who's actually paying for this course? If you're not receiving income from it, then someone you know, your husband or your children or somewhere you've got to sacrifice they're paying for it. So yeah, that's an important thing that's stuck with me.
SpeakerExcellent. So how did you launch it the first time and what did that very first version look like? Uh badly. Badly is probably the best way to answer.
Speaker 1Um the very first I was thinking about the very first time I started running something online, it was an email marketing. It was like Facebook was still growing, everything was brand new. And through word of mouth, really, from people that I'd knew in my group, I was actually teaching in in circles. I and I had just recently moved from Brisbane to the Gold Coast. So that's about an hour away from each other. I've been living in Brisbane. So I had a circle of women that I'd been had grown and run courses with. I've been Brittany and and then I just moved down to the Gold Coast and I put the some teaching together and I set it out as something that people I think it was $15 a week that people could sign up. Or $15 a month or something absolutely ridiculous. And they could get these ongoing emails and and PDFs that I I did in Word, I think. Like I didn't know what how Canberra hadn't even started then. So I think I think I hopped onto Canber when I was doing the girls ring business, so but it was rough. It was rough.
SpeakerAnd how many people did you get in that first membership? Maybe 15. 15 people.
Speaker 1Yeah. And I ran it for it was like 12 weeks. And then I went, that's a lot of work because I was creating it. I barely got I got to the end of it. And then I sort of fell in a heat and then I went, okay, now I need to get a website. And wouldn't it be interesting if I learnt how to create that into a membership site? And then that's what sent me on that pathway of then growing something online. But it actually took me, I think, another five years before I built a proper membership side with a with a padded membership platform. Yeah. So I started off small and with emails.
SpeakerSo Lamo, what would you do differently if you were starting over again from scratch?
Speaker 1You know, I probably really hard question because I don't want to fall into any form of regret because I know I did what I did and I I've I've got to hear at the fastest route possible. So it's a big what if, isn't it? But if I had the knowledge now, you know, as a 50-year-old, my mid-50s, talking to someone in my uh very early 40s, I would say trust myself. Like absolutely trust yourself and don't worry about not doing it perfectly because um people will grow with you. And really, that's probably what I did do. Um, I probably would have invested in exploring more of what I needed to trust myself and trust that this was something that was going to grow exponentially because I've watched how the women who did that back 10 years ago where they're positioned now. And now the online community is very different to how it was 10 years ago. So I would have said, launch, now's the time to fly. But I actually made the decision not to because my kids were really young. I was running a business, a clinic with my husband, and it was just too much. I it was like so much that I had on my plate to then also do this weird little thing online. But I, in hindsight, would have gone back and gone, just do it. So yeah, let everything else fall away, let this one happen. But I know that now. Yeah.
SpeakerSo what does your membership actually include? I know you said it's on circle, which is a platform that I love too. Um, what's in there? What do you do in there?
Speaker 1Okay. So I've got at the moment, I have a platform for my shadow work, which is based around my book. I wrote a book last year, called The Little. It's called The Little Book of Shadows. I'll find it. So it's 52 bad behaviors or shadows, and how to find out that you're in one, and then how to unpack from it. And it's fierce and feisty and doesn't beat around the bush, so it's very it's blunt for an Australian, so it's probably blunt for really blunt for English and Americans. It's like there's no mucking around. So that that's a book that I wrote when I took at that stage 11 non-stop years of teaching sacred women's work, so my motherquest work to circles of women, I took it to a a circle of midlife men. So I took all of the the stuff out of the out of the top of it, and I just took the essence of it and I took their husband, like I had 12 men that I took through this program and nearly killed me. But while I was sitting in circle, this body of work came through. And I don't know whether it was the Divine Mother channeling through me, needing to blah a level of consciousness onto the planet, but um it came through and it's fixed and it's it's here. So um, and it really made a difference to the men because it was on the nooker. So I, for the last year, have run a weekly teaching based on those uh a shadow in each book. So the Empowered Shadows, there's a section in for my Empowered Shadows course, which has the opportunity for people to live join live. I've got about twenty five, thirty people in that membership. And they pay weekly and they've stayed in the course. And they don't all uh turn up live to hear me do the teaching. A lot of them uh watch it when it's convenient for them. So I do one teaching a week and and that's the mentorship. So they've got the most of them pe I would say all of the the people have found it because they've they've found my book and they're they go along because they wanted to deepen their understanding of how they can catch their bad behaviours. The tagline is to upgrade your ego into spiritual adulthood. So it's all about becoming a spiritual adult and and facing these bad parts of ourselves, or well these messy parts of ourselves, not necessarily bad, and turning changing them from the inside. So there's that body of work. And the great thing about Circle is that it has all the event, like it sends out weekly emails to everybody to so they can just join if they want to. I don't it that's all automated. And then once I've done the course, I just upload the video. So in about six weeks' time, I'll be finished. So that's going to become a a membership, uh a library membership so that people can pay for uh um a subscription to that that they can join. But and that's will be connected to the book when I do promotions of the book. The other body of work that I have that I run every year that I'm running at the moment is called Fierce Grace. It's a 22-day shadow work boot camp that uh I'm just gonna say I'm working because it is, um, it it came through me in 2020. It also nearly killed me. Um the printed out versions because I'm doing it at the moment. It's 22 days of a feminine bodied shadow work where we explore the wisdom teachings that are in my my Mother Code work, my mother quest work, and Mary Magdalene's gospel. So it also uh teaches people or women, me some men have joined it, but it's mostly women, how to go through the steps of shadow dancing. I call it shadow dancing, um, which is an embodied form of finding out when you're running unconscious bad behaviours and how to interrupt it. So it's a whole sequence. So I teach people how to do that in there, and then we have the out of the 22, we have two weeks where we go through the shadow work. So I've been running that every year, starting on Mary Magdalene's feast day, um, so the 22nd of July for the last six years. And that's all recorded over the years. I've recorded the teachings. There's beautiful music in there, that the the work's all set up for them to download. And I've had women come back every year since I've run that course. And and say every year that they've found something different that they've got out of it. And in s interestingly enough, they paid for the course. So they paid $222 at the beginning, and that's sort of gradually going up every year for new people. But also then they've come back and have increased how much they've paid each time they've come back because what I offer and how I teach it gets richer and deeper. So um, and they pay it's not much, and they come back at $100 to do the course again, but they turn up every year because they they love it. So there's that course. Um, I'm also got my suite of work for MotherQuest, which has got four different levels to it, and I'm running the mastery level at the moment as a monthly teaching, and um, I have notes and coursework and and deepening questions that run with that, and that's a 13-month program. So I've got 20 women in there. Some of these women, or actually all of them, had some have worked with me at some stage in the last 10 years. So they've come back, but I also run different levels of this teaching, and and I've got different types of courses that I've recorded and and written and bodies of work, and I just have to work out at the moment how I want to run them. So that's there. I've got a mother and daughter circle work because I've raised my wild child. She'd now nearly 19. So I've raised my fiercely embodied child. So I've got I've run courses on teaching mother-daughter wisdom and how to train mother and daughter wisdom. And I've also had my ancestral work in there. And I've just started, I haven't launched it yet. A light version of my ancestracy teachings, which is how to heal our motherline, forwards and backwards in time. I've been teaching that for now for all 19 years, because I received that work the week before I get birth to Cali. And I've just created a light touch membership, been inspired by somebody. And where people can just jump in and they can move slowly through a lighter version of the work and not get overwhelmed. It's not like a course, it's more like a gathering around a campfire where women who are exploring their mother-daw-do issues and their and their motherline, whether it's their genealogy or doing deep family healing work, they can rest with other women because you know a big part of this is that most women called to it are the outcasts in their family or the black sheep or the rebels or the one that's got the medicine, but nobody else wants to hear what they've got to say. So there's usually comes some form of rejection and isolation. So I'm offering a uh little rebellion of motherline healers for women to rest in. So that's so I've slowly been creating that ready to go. So that's what's there at the moment.
SpeakerThat is a vast and wildly interesting body of work. And I have so many questions, but we can't put them this on today's call, but it sounds fantastic and intriguing.
Speaker 1The thing that I want to say with that though, you know, and this is what memberships give us as women. It gives us structure to do unique work our way. Without having to have a middleman shout it out to the world and and compete. One of the reasons why I chose Circle is that I wanted to get off. Facebook. I wanted to get away from the noise. So I it's like I've created a cave that or a sacred cave that women can retreat into and take their time to deepen and savour. And it's the same for whether we're learning painting or a craft or a specific teaching. Having having a platform that gives women the the capacity to offer what they have in their own unique way is so empowering it and so freeing. And I actually believe there are always people looking for specific types of things and and we now have the opportunity to do that. So that that's what I need to say, what memberships can really give people. And it's such a gift that we're we've got this technology and that we can offer it. It's like delightful. It's like the magical faraway tree. That we've got our we've got our own land.
SpeakerI love that you're that's so true. Because that's just casting back to the magical fireway tree with our little lands rotating above the and in the ladder, above the ladder. So yeah, and you're right, we do create our own land and our own communities and our own world really to help the people who need us. I love this so much. So um can I just jump back to your book? Because you said that your book is how a lot of people find you. So is that the only way that people find you, or how else do you grow your membership? That's interesting.
Speaker 1And I'm probably not the best person to talk about this because this is if there is an area that I have struggled with, it has been that about marketing. And um after all this time, I'm actually I'm not a millennial, but I'm grateful for millennials because the whole discovery of human design has actually helped me understand how I operate. And I'm a projector in human design, for those of you understand that. And I'm not very good at churning out constant work and shouting to the rooftops. And it's been really hard for me to work out how I can work and how I can talk while I've been creating my bodies of work. And this is the change that I'm going through right now and why I've put all of my work into one location. So, how do people find me? Well, they can't because I've been going through a metamorphosis, uh my menopausal metamorphosis. And where what I will be doing now is is speaking on YouTube. I'm going to be growing a YouTube channel because I realize what I'm really good at is sharing my wisdom and talking. So that feels like a really easy and beautiful and flowing way for me to start sharing what I what I have to offer so that people, if they resonate with what I talk about, they can then find me and go deeper. So this has been the the the shift in marketing strategy because as a projector, I just have to not like it's very hard to market a secret. So to sell a secret. And I've been like a secret because I've been hiding in a cave. So now I'm I'm I'm preparing to to start sharing my wisdom, sharing snippets of it. And if and funnily enough, weirdly enough, that's how most women have found me. I grew my work here on the Gold Coast because a a woman who had done my courses invited me to speak in a conference. And I it changed actually opened my work here because people heard me speak. And and I found women who just happened to find me, Instagram doesn't really work for me. I had a really great, thriving Facebook page until 2021 where Facebook suddenly shut it down and I couldn't have it any longer. It just like disappeared. So I went, okay, that's ended. And it also coincided the time where I was feeling like I need to shut down Ministry or she. And since coming back into Facebook, funnily enough, most of the women who are now following me are not in Australia, but in the UK and Ireland. So or in Britain. So that's really interesting for me. So uh so I have a a different flavor on Facebook. So I'm learning how to find my way. So I would say to answer the question in a nutshell, YouTube's going to be the way that people will find me.
unknownYeah.
SpeakerRight. I want to pick up on two points there. Because first of all, YouTube is brilliant because it gets you in front of new eyes and it's owned by the same people that own Google. So whenever you're trying to get in front of new audiences and new people, YouTube is a really good um option for you. And you know, whenever you do a Google search, then the YouTube results are at the top. So that's a great strategy. But the other thing I want to pick up on is that you said you're you're a projector, I'm a generator on the customer manifesting generator, and I'm married to a projector. And I think your thing is to wait for the imitation, is that right? Yep. Yeah. So again, you know, it's looking at how we can because mine is always respond. I shouldn't initiate, I should respond, which is really hard for me because I really want to initiate. Um but as a generator, my best work comes from when I respond. So yours is about really finding as many invitations or accepting or attracting as many invitations as well.
Speaker 1Absolutely. Like and and but people can't they can't send me invitations if they don't know the way. So being a hermit's not great. The other the thing about human design and why I have enjoyed exploring it, because it's it's helped me understand something that I've figured out about myself and how I can't keep generating stuff, is that I'm an investigative martyr. I'm a one-three projector, which means that I'm here to birth a specific type of wisdom. And I'm here to sacrifice the martyr bit, is that I'll sacrifice everything else in my life until my body of work is here. And that's actually what I did. Like that that's why I can't regret that I chose not to choose to focus on my work. I actually chose to embody my teachings, and that's where that I've needed to have a level of congruency. Like, I'm not going to be one of these people just sell like ideas that everybody's talking about. I'm I'm actually have spent a year embodying each one of the wisdom teachings that I was given in that year of vision. So and I'm just in the last three months of a 13-year initiation into how to walk a spiritual path through motherwood with the 13 different universal wisdom codes that I received from the Divine Mother in a vision. In a year of visions, actually. These mothers or these these voices would wake me up at night and give me this body of work. So I've just I I'm finishing that now. And now that that's finished, I'm ready to start releasing it because I know that it works. I've taken hundreds of of women and their families through that in real life here and online. And now I'm ready to share that body of work. So and YouTube's away to from me. I think I'll just share. If it resonates, people resonate with what I'm I'm teaching, then they can choose to step inside. I don't actually have to go and try and sell them something or or shout, shout out for them to see me. They can because I I actually that's not the thing that I care about. What I care about is that they they see they are nourished and that they are safely held as they explore these parts of themselves because shadow work done, particularly that's a big aspect of my work, looking at at in an unconscious. If that's not held with love, then it can actually hurt our more than than it can help us grow. So that's a big part of my work. And a lot of un I've seen also with my mother and daughter wisdom. That came because my great-grandmother walked into my bedroom the week before I gave birth to my daughter and poured a workshop of how to heal our mother-daughter lineage forwards and backwards in time. And at that stage, I'd all I knew was the lineage of grief. My mother's lost her mother when she was 19. And my my grandmother, the one so my mother's mother, she lost her mother, who was the one that poured the dream over me when she was ten. So we had two generations of grief, and that's all I knew, and this fractured relationship with my mum. And it took ten years, but I have to say, my I have a completely soul-healed motherline. And so much of mother-daughter, the whole concept of the mother-daughter wound, because this is where the teachings are, ends with disconnection. If you can't get along, then you'd cut your mother out of your life. And as most people know who are struggling with this, that doesn't actually work because we have a soul contract to come to a level of peace with our relationship with our mother. And so I have actually, I know, I've been one of the lucky ones that my mum has done the work too, so that we actually have on a soul level, how do we know that it's healed? Because you know when you know it. We're at peace and have this beautiful motherline. I've been able to do so much deep work, and I've taken hundreds of women through that work too. So that needs to be out there now. So because it's it's the world's ready for it. So I don't know how we've got onto that one. Um so yeah, so a marketing, how most people find me? Well, it's been through word of mouth or finding me talking usually, because reading stuff sounds great, but it it doesn't usually take women to go deeper. And I've found that if I offer my teachings or I offer my my my I've had a lot of people start to follow me through the comments to leave on Facebook, but they see me as a wise friend, not actually as a resource that they want to draw wisdom from. And it's like there's a lot of wise women out there who we're all supporting with each other, but actually everybody else is running their own little little bits. They they're not the people that actually looking for me to be their guide. So that's what my marketing strategy is at the moment.
unknownYeah.
SpeakerThank you. It's exciting times on the horizon. I can just feel it. So what what's been your proudest moment in your memberships so far?
Speaker 1I think probably it was or two things. This year in March, when I opened Closing the Binds, which is the power aspect of my Mother Quest work, I had 19 women come just sign up, all women who are now in their 50s who did work this work with me over 10 years ago, 12 years ago. Some of them who I've been working with now for 19 years came back to work with me. And now now I'm not living. They're we're scattered around all over the place, all over Australia. And I've got some women overseas as well who have have all come come back to the work because it made such a difference to them at the beginning of their their motherhood journey, or or when they they they really hit the the groove of them needing to um change the pattern that they found themselves in. And they've come back now as their children are leaving home and as they're transitioning out of being a they're no longer menstruating, so they're no longer a a birthing bleeding woman. They're now entering into their their moon pause and their elder years, and they've come back to work with me again. So that was that wouldn't have happened if I hadn't offered them something right back at the beginning that made the difference. And all of them have come back to say, you've made such a difference to my life. Of course, I'm going to do this next iteration of me, evolution of me with you as well. So that was that's something, a beautiful thing of being able to offer continually evolving bodies of work. So that another really amazing moment were uh with my with my courses of women, a woman signed up to do a course just recently, and she said I I she called it I need to go back to church. And as soon as I saw that this was running, I knew I needed to come because um this is where I find me. I find me again here. And and that gives her an aspect of herself. So that's something that really impact like it makes me come alive, that I've created something and and built something that then offers something unique to everyone who comes. But the the theme that and the theme that's underneath that, that this is a place where they receive deep personal nourishment. And cliffman, what's what's something that's sacred? It's something taking the ordinary and elevating it into holiness. So that's what they find in themselves through doing my work, huh? That's like a win. So yes. Yeah. And um the other thing, the for me, the great thing about r uh putting all of my work in one place is that I can now acknowledge that even if I choose not to I mean, and I've actually challenged myself a lot this year, because you know, menopausal metaphorphosis means also massive amounts of death. Um identity and desire and drive and energy and focus, that even if I don't make this my main giga anymore, it's there as an act of service. And and it it's successful in its own right. So that's a beautiful thing. That's a a win. So when I I don't have the same I I've created something that I can uh deeply appreciate the effort that I've done and not have have to be attached to to have it about my identity, if that makes sense at all.
SpeakerIt does. And so moving away from kind of the spiritual side, very briefly, the practical side of having a membership and the fact that you're um being able to get paid while you're doing other things, it can you feel a real difference when you get that what we'll call passive income? I know it's not really passive, but have you felt that that's really helped you?
Speaker 1Oh my gosh, I wouldn't have been able to stay at home and raise my children if I had it the way that I have, uh if I hadn't had that freedom. And that's the the other thing. Having a membership, uh, a place where I can create a body of work and then offer it to the world has given me freedom. And that's one of my core values. And I actually need to have freedom more than I need to have financial freedom, ironically. And the fact that a membership offers both is even better because the freedom to express myself, the freedom to be self-employed, the freedom to be able to set my own times and hours, the freedom to follow my own spiritual path and create my own creative path, regardless of spiritual, but it is, and offer that to the world. That level of freedom has meant uh having a membership has has afforded me that. And that has been liberation because it's meant that I've had I haven't had to well, you know, in it you know, it's really quite like I'll name it as it is, I haven't had to sacrifice my soul and my commitment to my children, my mothering and and the community that I've I'm responsible for. I haven't sacrificed it and haven't sacrificed me. I can now look back and go, Well, I did it. I've done it. And I wouldn't have even believed that that was possible if I hadn't met this crazy lady in England who just said, Keep going, keep going, you can do it, you can do it. And it's it's true women's empowerment because you know, we've uh it's only been two generations that women really it's the 1970s since we've had our allowed to have our own credit cards. And the fact that I have a platform that's my self-expression that's given me the freedom to do that and raise my children, I'm so profoundly grateful.
SpeakerYeah.
Speaker 1It's awesome.
SpeakerIt is awesome. And so what are your dreams and plans now for the membership or your or any memberships going forward?
Speaker 1Well, I I believe that I'm now restructuring everything to be able to offer this on on multiple tiers where women can access my teachings and and what my teachings are, what Mother Quest is how to navigate our interior life and change our our world so it's it's lives in congruency with our unique soul. So it it teaches us how to go in and look at the places where we are not being true to ourselves, so our words from our childhood, where we don't love ourselves, where we we compromise what's important over what's priceless in our parenting, where we're caught up in fear, where we're caught up in trauma, where we are disconnected from our body and our feminine wisdom and reclaim all of that back. And then how to do that in real life, in real time, that was my one commitment when I said yes to this body of work, that it had to be really practical, even though I'm talking about all these things. I actually really practical actually, what does that look like in real life? Like that's right, I support women to do. And I I wanted to start training train trainers, teaching teachers, teach and taking that work around the world and and actually really offering that as bodies of work. I've got my ancestracy teacher training coming, I've I've got and facilitated like a three-level teaching platform that uh inside circle of women who want to run their own circles or who are professionals and see that working with people women's motherline is actually essential to their healing. So that's from kinesiologists to counsellors, coaches can see that that practitioners who work with families really know that they've got a their clients need support so on how to heal their mother-daughter relationships and these family patterns that really keep so much of their life stuck. I've got a modality to teach them. But I've also got that with mothercrest as well and my shadow work. So that's what I'm I'm moving into training trainers. So that's where I'm heading. Yeah. And my membership has already laid the foundation of the grunt work. So I've got the capacity to to keep up leveling. And now that I've got clear and and I feel ready to face the world again, because that's all shifted in the last 18 months. I've been through a big change, ready to start offering that. This iteration of all the work, ready to be an elder and and hold a community. So that's that's where I'm heading.
SpeakerI cannot wait to see what comes next. So, what would you say to somebody, spiritual or otherwise, who's sitting on the dream of a membership but just hasn't done it yet?
Speaker 1Do it. Like do it, do it imperfectly. Do it from the inside out. Like trust yourself on the inside. You wouldn't be called to run a membership if you hadn't already grown a body at work. Like trust that you can do it and and put it out there. Like I think one of the most beautiful things about the age that we're living in now is that people are used are ready for they're craving realness. So be real. Just be real. And and the people who are ready to hear your message will find you. You've got something to offer, trust yourself. Trust your freedom. It's what I would say to everybody. Your freedom's there. Like take it. Trust yourself to build it.
SpeakerThank you so much. This has been fascinating and took us in directions that I hadn't expected. And I love it. I love it. Can you tell us where they can buy your book? Because I know you're currently just building a brand new website on Circle. So in the meantime, how can we find your book? Well, my book's on Amazon.
Speaker 1It's called The Little Book of Shadows by Lhamo Lotscha. And uh you can buy it anywhere around the world. It's all uploaded. And I also have just for the book a website called spiritual adulting.world. But uh it's her wisdomcircle at circle.so is going to be my new website. So I'll send that to you, Claire.
SpeakerYou'll be able to be in the I will put all of the links in the show notes um and on your blog, which is on my website, which is claire.coach forward slash blog. But I just want to thank you so much. I'm hoping that this invitation to get you on my podcast will lead to many more invitations because you are a lovely guest and so interesting, and I can't wait to share you with the world. Well, thank you so much.
Speaker 1Thank you for the opportunity. And thank you for all of the years. I've been with Claire since yeah, 2013. So uh and I would never have even attempted it if I hadn't have found your your little crazy little ladies and and said just trust yourself and jump. So thank you.