No Content Memberships: The Membership Model Nobody Talks About

One of the biggest reasons people put off starting a membership is because they think they'll have to create endless content every month.

The good news? That's simply not true.

In this episode, Claire shares the story of Anne, a horse-riding confidence coach in Canada who built a successful membership without creating courses, training videos or monthly content. Instead, she runs two simple Zoom calls each month where members can get support, share experiences and learn from one another.

You'll discover:

• What a "calls only" membership looks like
• Why some audiences value access and support more than content
• How Anne created recurring income without adding lots of extra work to her business
• Why community and conversation can be more valuable than a content library
• How a no-content membership can naturally build a valuable resource library over time

If you've been thinking about starting a membership but keep getting stuck on the content creation side of things, this episode will show you a much simpler way to get started.

Transcript

SPEAKER_00 0:00

Hello, I'm Claire Mitchell and I help business owners build recurring income with memberships. And today I want to talk about no content memberships. In other words, memberships that you don't have to create a bunch of content for to start them, or in fact, ever. And there are a few different membership models that do this. So let me tell you about one of them. There is a lovely lady that I've worked with for a long time called Anne, and she is over in Canada, and she is a horse riding confidence coach. She works with women of a certain age who want help with their confidence when they're horse riding. So some of them have got a bit older and a bit more wary and scared of horse riding. Some haven't ridden for years, but they used to love it when they were little, and so she helps them get that confidence to get back on a horse and enjoy their horse, enjoy trekking and hacking and doing all of those things. So Anne was doing one-to-one work, mainly in person, as I recall. She might have been doing some on Zoom, but she wanted recurring income, she wanted a membership, and she realized that her ladies didn't need training videos, they didn't want to have to read or watch how to ride their horse. They already knew how to ride their horse. What they wanted was a place where they could talk to Anne and talk to other women like them and talk about what had happened to them. So I was out on a hack and there was a tree stump and my horse bolted, or I was waiting to cross a road, and an ambulance went past and my horse spooked. And they want to really get Anne's feedback and also just not feel so alone. They want to be part of a group of women like them. So Anne decided that she didn't want a membership with content where she had to create lots of stuff every month. Instead, she went for a calls-only membership, and that is where she turns up on Zoom twice a month. It's $47 per month for her members, and she will just talk to the ladies. Sometimes lots of them turn up, sometimes only a couple turn up, but they know that those calls are there if they want to attend. And also, because this has been running for a few years now, Anne not only hasn't had to create any content, but she has actually created a library membership in amongst all of that because every month she's been doing two Zoom calls, so she has now collected however many months' worth of two Zoom calls a month of really valuable discussions around horse riding confidence that her existing and new members can look through and just get help from those as well. So this is a really great example of a no-content membership. And as I often mention, you can start a membership with a date in the calendar and a link for PayPal or Stripe. You do not have to have loads of tech, you do not need to go wild and set loads of fancy software up. You can literally have a Zoom link and a date in the calendar, which is what Anne did. So calls-only memberships are brilliant if your audience doesn't want to learn but they just want access to you and your brain, but they don't want or need that one-to-one help. Okay, there are lots of other different types of no-content memberships, like community-only memberships, critique memberships, so many. I'll talk about those in other videos. But just think about you know, if you've not been creating or um actually setting up a membership because you think it's going to be loads of hard work, you've got loads of content to create to get started, and every month this proves that that is not the case. There are so many membership models where you have no prep to do, you literally just turn up, and we call them no content memberships, and there are lots of them. So I will tell you more about those in other videos. In the meantime, you can sign up for my emails. I'll put the link underneath this for this video, but it's actually on my website, which is claire.coach, cla-e.coach, co-a-c, and you'll be able to sign up to my never start a month at zero emails where I share membership secrets and really good ideas for membership ideas and stories and tips and advice. So if you want recurring income and a membership in your business without the hard work in a light touch way, then definitely check those out. Lots of love. Bye for now.